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Introducing the first-ever book that views sports betting through a sociological lens. Leveraging comprehensive, multi-stage sociological research, this book enriches our comprehension of a burgeoning element of the modern sports industry.
This text unravels the allure of sports betting, exploring the motivations and mindsets of those who place their stakes. It delves into what betting signifies for them, how they acquire betting know-how, and their approach to the act itself. The book offers a vivid portrait of betting as a social phenomenon and contextualizes it within a wider cultural backdrop.
Incorporating original empirical research, the book employs a practice theory that allows insight into the interplay between individual actions and their influence on, and impact upon, culture, lifestyle, and technology.
In a world where sports betting is an increasingly contentious topic, this analysis provides a nuanced understanding of betting as a multifaceted phenomenon. It reveals the intricate relationships between betting and other sectors of social life, facilitating a deeper comprehension of its impacts and how potential social harms can be mitigated.
This compelling read is perfect for anyone intrigued by the sociology of sport, sports business, economy, psychology, gambling, sociology, cultural studies, social anthropology, or social policy.